Developers of applications that require the use of High Performance Computing (HPC) can count now with the free advice of European experts to analyze the performance of its codes.  The Performance Optimization and Productivity (POP) Center of Excellence supported by the European Commission, starts operating today. POP is coordinated by the Barcelona Supercomputing Center (BSC) and led by the director of BSC’s Computer Sciences Department, Prof. Jesús Labarta. POP Center of Excellence gathers experts from BSC, the German Supercomputing centers in Jülich and Stuttgart, the Technical University of Aachen, the British center of numerical services NAG and the French center of competence for numerical simulation Ter@atec. The aim of POP is to provide service to the industrial and academic community, help them to better understand the behavior of their codes and suggest improvements to increase their efficiency. To read further, please visit http://www.hpcwire.com/off-the-wire/european-experts-offer-advice-to-improve-performance-of-hpc-applications/.