New Scientist

Georgia Institute of Technology researchers recently studied how effective certain words are in generating donations for Kickstarter campaigns. The researchers used data-mining software to download the pitches from 45,000 Kickstarter projects and analyzed nine million phrases used to persuade would-be donators to part with their money. Using this data, the researchers compiled the top 100 words or short phrases that signaled a project would likely be funded and the top 100 words suggesting it would not. "Those campaigns which follow the concept of reciprocity--that is, offer a gift in return for a pledge--generated the greatest amount of funding," says Georgia Tech researcher Eric Gilbert. However, campaigns that suggested the project was in jeopardy without a donation, such as by using the phrase "even a dollar," often indicated the project would fail. To read further, please visit http://www.newscientist.com/article/dn24868-the-right-words-to-boost-your-kickstarter-pitch.html#.UvV5K_Y2SnA.