“More data don’t guarantee better decisions. … The right data, however, do,” said Dr. Michael Hasler, program director for the business analytics Master's program at the McCombs School of Business. The idea of “Big Data” is ubiquitous, and companies often believe they need to become part of the big data push without necessarily understanding why or how. But on Jan. 22 at the Texas Enterprise Speaker Series, Hasler reminded the audience gathered at the J.J. Pickle Research Campus that data’s real value isn’t in merely being collected, but in how it helps us make better decisions. “Data is the new oil,” explained Hasler. “And just like oil, data in its unrefined state is really difficult to use. In its unrefined state, it’s a bunch of zeros and ones. We have to clean it and organize it in order to use it.” To read further, please see “More data don’t guarantee better decisions. … The right data, however, do,” said Dr. Michael Hasler, program director for the business analytics Master's program at the McCombs School of Business. The idea of “Big Data” is ubiquitous, and companies often believe they need to become part of the big data push without necessarily understanding why or how. But on Jan. 22 at the Texas Enterprise Speaker Series, Hasler reminded the audience gathered at the J.J. Pickle Research Campus that data’s real value isn’t in merely being collected, but in how it helps us make better decisions.

“Data is the new oil,” explained Hasler. “And just like oil, data in its unrefined state is really difficult to use. In its unrefined state, it’s a bunch of zeros and ones. We have to clean it and organize it in order to use it.” To read further, please visit http://www.texasenterprise.utexas.edu/2014/02/06/innovation/data-next-frontier.